As a firm that has graduated and implements EOS, PMG CBO specializes in working with companies who have committed to the Entrepreneurial Operating System, or EOS, in running their business. EOS is a set of practical business tools developed by entrepreneur Gino Wickman, which he outlined in his 2012 management book, “Traction: Get a Grip on Your Business.”
The EOS System consists of the Six Key Component of any business that must be managed and developed in order to be successful. The EOS system can be applied to businesses both big and small in all industries. The Six Key Components are:
Vision
People
Data
Issues
Process
Traction
If you are self-implementing, using an EOS Implementer, or have graduated and operating on EOS, then you are ready for PMG CBO and our expertise in building organizational culture. We find that companies that have gone through the EOS implementation process are well-positioned to embrace and execute PMG CBO’s BrandCUE approach to their establishing and leveraging their brand identity and brand promise.
The BrandCUE Approach: The Smart Way to Build Culture in the Workplace
PMG CBO uses a proprietary Nine Step BrandCUE model to identify your company’s opportunities, competition, core company values and other business insights to propel your company to the next level of growth and success. By working closely with you, PMG CBO will establish a coherent and sustainable brand identity that permeates your leadership and your entire team, while connecting with your target consumers.
We work with you to develop a BrandCUE specific to your product and/or services that identifies nine core organizational components that go into the essence of your brand. These include:
- What is your brand promise?
- What are your core company values?
- What are the processes you utilize to deliver your brand promise?
- What are the benefits your customers get from you and your products?
By clearly identifying your core company elements, we create a well-defined roadmap of how these elements work synergistically to establish your brand identify and deliver your brand promise to all of your stakeholders, both internal and external.
Working with You to Identify All Your Customer Journey Touchpoints at Every Level
We help you understand that your branding is about your entire organization, not simply marketing. It includes leadership vision, operations, customer service, sales, and other touchpoints a customer may encounter. We assist leadership in empowering employees, so your brand is elevated and embraced by consumers. We work with you to identify your customer journey touchpoints throughout every level of your company. Then, we show you how your brand is reflected in these touchpoints. We coach you in creating memorable moments for your customers and employees. We teach you how to successfully deliver your brand promise to your customers and potential customers. We also work with you to develop your brand key to make this brand promise relevant to all your employees and ensure they uphold it at all levels within your organization.
“Brent’s CBO services have really helped our company operationalize our marketing strategy and stay true to our brand. We run on EOS and Brent has brought our marketing strategy on our V/TO (what’s this? Vision/Traction Organizer) to life. We hired a business Development Manager recently and I feel confident that he is representing our brand well wherever we send him. I also have confidence that we have a plan for execution to produce the results we want in our marketing efforts. It’s a huge weight off my shoulder that our company is upholding the JDSM brand in the marketplace.
–Don Maranca, EOS Implementer and Owner, JDSM Enterprises